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NAMM Show.svg
GenreMusic industry
VenueAnaheim Convention Center
Location(s)Anaheim, California
CountryUnited States
InauguratedJanuary 1901; 120 years ago (1901-01)
Most recentJanuary 19, 2020; 18 months ago (2020-01-19)
Organized byNAMM (National Association of Music Merchants)
Filing status501(c)(3)

The NAMM Show (National Association of Music Merchants) is an annual event in the U.S. that its organizers describe as "the world’s largest trade-only event for the music products, pro audio and event tech industry".[2]


It is held every January in Anaheim, California, US at the Anaheim Convention Center, and is one of the two largest music product trade shows in the world. Its European counterpart is the Musikmesse in Frankfurt. The event attracts numerous famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment.

NAMM is a trade-only business show catering to domestic and international dealers and distributors. The product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Exhibitors are allotted a specific number of badges based on the size of their booth. Retail Members are allowed a certain number of badges based on their full-time employees.

Founded in 1901, NAMM stands for the National Association of Music Merchants, although, since its inception, NAMM has evolved from a national retail association into an international association whose members now include commercial companies, distributors, affiliates and manufacturers.

Besides 2021, there was no show in 1918 and from 1942 to 1945.

2021: Believe in Music Week[edit]

As was announced on August 10, 2020, due to the COVID-19 pandemic, the in-person 2021 NAMM Show will not be held as planned on January 21–24, 2021 in Anaheim, California. Rather, NAMM will be hosting Believe in Music Week starting January 18, 2021 which will feature "a mix of comprehensive programming and professional education at, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry while offering support for those most deeply affected by COVID. While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time."[3] The NAMM Show will aim to return to its full in-person event in Anaheim from January 20–23, 2022.

Summer NAMM[edit]

The association's other show,[4] Summer NAMM, takes place in the Summer in Nashville, Tennessee, at the newly constructed Music City Center. Summer NAMM is approximately one quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development rather than products.

She Rocks Awards at the NAMM Show[edit]

She Rocks Awards was created by the Women's International Music Network to pay tribute to women working the music industry. It was founded in 2012 by Laura B. Whitmore.[5] The awards are a gala celebration and are held during the NAMM Show. It is currently held at the House of Blues, Anaheim with attendance nearing 800 and selling out many years.[6][7] Honorees include major musicians to behind-the-scenes professionals.[8] The Awards are known for celebrating women's achievements throughout the music industry.[9]

2019 Honorees[edit]

Lifetime Achievement Award: Janis Joplin (new award in 2019)

2018 Honorees[edit]

  • Melissa Ethridge
  • Kate Pierson & Cindy Wilson (B-52s)
  • Karla Redding-Andrews, The Otis Redding Foundation[11]
  • Exene Cervenka, vocalist for X (punk band)
  • Amberly Crouse-Knox, BMG Production Music
  • The members of the band Fanny (Jean Millington Adamian, June Millington, Brie Darling, Patti Quatro, Alice de Buhr)
  • Candace Stewart, EastWest Studios
  • Dawn Birr, Sennheiser Business Solutions
  • Fabi Reyna, She Shreds Media
  • Vanessa Mering, HARMAN Professional
  • Kristy Porter, Guitar Center[12]

2017 Honorees[edit]

2016 Honorees[edit]

2015 Honorees[edit]

See also[edit]


  1. ^ Show, NAMM. "Attend the NAMM Show |".
  2. ^ Joe Lamond. Retrieved on 2013-09-06.
  3. ^ NAMM Announces Believe in Music Week, The Global Gathering to Unite and Support the Industry 2020-08-10.
  4. ^ "Summer NAMM -". Retrieved September 23, 2014.
  5. ^ Alvarez, Jimmy (2019-01-21). "She Rocks Awards 2019 Is a Celebration of Music's Fiercest Females". OC Weekly. Retrieved 2019-02-25.
  6. ^ "Lita Ford, Shirley Manson, Ronnie Spector, and More Honored at 5th Annual She Rocks Awards". Retrieved 2019-02-25.
  7. ^ a b c d e f "She Rocks Awards Honors Lisa Loeb, Erika Ender and More Women in Music". Amplify. 2019-01-28. Retrieved 2019-02-25.
  8. ^ Whitmore, Laura B. (2018-12-05). "2019 She Rocks Awards Honorees and Co-Hosts Announced". Parade. Retrieved 2019-02-25.
  9. ^ 1962-, Kearney, Mary Celeste (2017). Gender and rock. New York, NY. ISBN 9780199359516. OCLC 965617600.CS1 maint: numeric names: authors list (link)
  10. ^ "She Rocks Awards – the WiMN". Women’s International Music Network. Retrieved 2019-02-25.
  11. ^ "She Rocks Awards 2018 Recap". Music Connection Magazine. 2018-02-01. Retrieved 2019-02-25.
  12. ^ "She Rocks Awards". Retrieved 2019-02-25.
  13. ^ Jackson, Nieuwland (2018-07-15). Careers for tech girls in audio engineering (First ed.). New York, NY. ISBN 9781508180081. OCLC 1019855117.
  14. ^ Artist, Guitar World Staff 2016-10-31T14:59:27Z. "2017 She Rocks Awards to Honor Lita Ford, Shirley Manson, Esperanza Spalding and More". guitarworld. Retrieved 2019-02-25.
  15. ^ "NAMM – She Rocks Awards". Retrieved 2019-02-25.
  16. ^ "The Bangles Song Premiere: Hear 'The Real World' From Their New Compilation". Billboard. Retrieved 2019-02-25.
  17. ^ "The NAMM Show: 7 Must-See Events From Moby to Skynyrd to Peavey's 50th Bash". Billboard. Retrieved 2019-02-25.

External links[edit]